Coach Emma Coates Exits the Young Lionesses Position to Become Head Coach at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, the former England youth boss has resigned her post with the Young Lionesses national team to take over as head coach for National Women’s Soccer League expansion side Bay FC.
A New Chapter
She takes over from Albertin Montoya, who was at the helm of the San Jose-based club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the end of the 2025 campaign, a season which saw Bay FC end up 13th in the league standings.
“My time with the FA has been incredible my time with the FA,” remarked Coates. “It has been instrumental in my development both on and off the pitch. I am now prepared and eager to push myself in a different setting.”
Proven Developer
During her tenure in 2023, Coates managed the England U23s through fixtures including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the NWSL is her right-hand woman, Gemma Davies, a ex- Aston Villa manager in the English top division.
The club's chief executive, a one-time Football Association technical lead, highlighted Coates's qualifications: “Emma is not only an excellent coach, but she also has a strong record of nurturing talent to succeed on the biggest stages.”
“Coates excels at leading of people and culture and has the football vision we were searching for,” the CEO stated.
Club Context
The club had a contrasting start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.
Gavin Step, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their new challenge. Emma, with Gemma, has played a pivotal part in strengthening the pathway between the young Lionesses and the first team.”
“Their work has directly shaped the development of many young players who have gone on to become senior Lionesses,” he finished.
Pathway Success
After succeeding Mo Marley in 2023, Coates has overseen the advancement of several players to the England senior side, including playmaker Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
An extensive process for new U23 coaching staff has begun, to continue the growth of the youth national team in the seasons ahead.